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True size on iPad

Kelvin Divendal — Thu, 11 Feb 2010 14:20:23 +0000

Since the announcement of Apple’s iPad there has been a lot of fuzz about its internet browsing capabilities. Its lack of Flash was revealed by a big “plugin needed” sign in the iPad web browser during the on-stage demo which led to a lot of criticism.

The iPad’s user agent string reveals the OS and browser it’s running, indicating it will be running Safari 4.0.4. In contradiction with the iPhone it will choose to show web pages’ non-mobile version when a mobile version is available.

In short all this suggests that True size will run perfectly on the iPad. True size requires no Flash and works fine on Safari.

Nexus One in True size

Kelvin Divendal — Tue, 05 Jan 2010 20:58:57 +0000

A few hours ago Google announced its highly anticipated Nexus One. Google showcased a variety of the phone’s features.

Mario Queiroz, Vice President of Google, answered a question about Google only selling the Nexus One in a webstore: “Most consumers like to go into the store to check out a phone. What about the importance of physical retail? Will Nexus One be in T-Mobile stores?” His reply: “We want this to remain pure and simple. Right now it’s online only. Our store is really impressive. We’ll iterate over time.”

However, since online images and specifications might give a false representation of what the Nexus One really looks like, we present to you: the Nexus One in True size.

Click the thumbnail below to compare the Google Phone with your current mobile phone!

Packshot photography

Niels Hoogendoorn — Wed, 09 Sep 2009 12:27:55 +0000

A packshot (or product photograph) is a still or moving image of a product, used to portray the product’s reputation in advertising or other media. It is an important stimulus to sales, with the goal of triggering in-store, on-shelf product recognition. With the rapid growth of e-commerce, packshot photographs have become the digital shelf themselves.

Standard packshot photographs have a neutral white background and ground surface. For most products the front view is the most important and thus the standard. This is especially true with products were user interface or size is important like for example consumer electronics. 3D views and perspective are applied more with decorative products and clothing.

Here are three examples, click them to see their true size:

New True size demos

Kelvin Divendal — Fri, 04 Sep 2009 14:48:58 +0000

True size just released a new demonstration page, which shows exactly how True size brings the physical shopping experience to the computer screen. To see just a glimpse of the possibilities, take a look at the new demos.

Notice the seasoning on the sandwich and the textures on the Nike Trainer. Have you ever seen Barack Obama this close?

Being able to view images in True size changes the way consumers look at products, that’s for sure. What will the impact be when applied to your webshop?

True size: Palm Pre vs. iPhone 3GS

Kelvin Divendal — Mon, 22 Jun 2009 13:51:21 +0000

Palm Pre vs. iPhone 3GS: how to make the right decision? Sprint vs. AT&T, Palm vs. Apple, physical keys vs. solo touch screen.

But what’s maybe even more important: their size. How large or how small are they? Compare their sizes by viewing them in true size. First try the Palm Pre. Then try the iPhone 3GS. Do you see the difference?

Now compare them side by side: