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Nexus One in True size
A few hours ago Google announced its highly anticipated Nexus One. Google showcased a variety of the phone’s features.
Mario Queiroz, Vice President of Google, answered a question about Google only selling the Nexus One in a webstore: “Most consumers like to go into the store to check out a phone. What about the importance of physical retail? Will Nexus One be in T-Mobile stores?” His reply: “We want this to remain pure and simple. Right now it’s online only. Our store is really impressive. We’ll iterate over time.”
However, since online images and specifications might give a false representation of what the Nexus One really looks like, we present to you: the Nexus One in True size.
Click the thumbnail below to compare the Google Phone with your current mobile phone!
M-Commerce wins ground
Amazon.com is extending its 1-Click checkout experience to mobile customers with the introduction of Amazon Mobile Payments Service. It is optimized for the mobile phone experience, enabling customers to make payments conveniently from any mobile device. There are more mobile payment networks available, like Bango, but with the announcement of Amazon the mobile commerce (m-commerce) market finally seems to win ground.
Retailers contemplating how to sell to the 40 million-plus active users of mobile Internet in the U.S. alone (per researcher Nielsen Mobile) could start their mobile approach by providing shopping info via a mobile device. Recent research from Shop.org found that half of consumers aged 18 to 34 are using their mobile devices to shop offline more efficiently and with better information.
Fast growth in m-commerce sales
Global m-commerce is accelerating in global consumer adoption faster than the pundits anticipated. A nice reflection of this is eBay’s recent announcement regarding its mobile app for the iPhone and its m-commerce site which have generated $380 million in sales so far this year. With the assumption that the current pace continues, the m-commerce channel for eBay will be 5-6% of its total revenue for 2009, achieved without an elaborately defined effort – just an experimental toe dip.
Little in-house development
InternetRetailer.com found that 83.4% of retailers in m-commerce use vendors to build and help maintain their mobile sites and apps. Numerous vendors are building m-commerce sites and apps, but five have emerged as leaders. mPoria, CardinalCommerce, Moonshadow eCommerce, Usablenet and Digby are the players to watch in mobile commerce technology.
Retailers can convert 11% more digital window shoppers
A McAfee study released today found that a majority of shoppers are “digital window shoppers”. The study of 163 million shopping transactions found that 65% of all shoppers will wait a day or more to complete a purchase. This behavior may appear to be shopping cart abandonment, but it could also be the sign of a cautious shopper. Sales conversions were also 11% higher for digital window shoppers when McAfee’s Trustmark was visible to a consumer.
The top reasons for abandoning shopping carts found in a Paypal survey last July shows similar concerns. 21% of buyers reported that they had stopped shopping on a site because of worries about the security of their credit card data.
McAfee recommends three interesting strategies to combat abandoned shopping carts:
- Make consumers feel safe on every page: use transparent privacy policies and security seals throughout the entire shopping experience.
- Be patient, don’t panic: there is a risk in approaching shopping cart abandoners too soon. Merchants should factor in realistic timetables for shoppers to complete their transaction.
- Optimize the entire site: retailers should not neglect a larger site abandonment and focus only on optimizing check-out.
Online shoppers: top reasons for abandoning carts
Online shoppers cite high shipping costs, a desire to comparison shop and a lack of funds as the top reasons they abandon shopping carts, according to a survey by PayPal, which interviewed 553 active online shoppers in the U.S. who had recently abandoned a shopping cart. But the survey shows many eventually return to the web site to buy, or make a purchase in a bricks-and-mortar store.
“Merchants who don’t welcome back abandoners with open arms are leaving hundreds of dollars per shopper on the table,” says Eddie Davis, senior director of services for small and midsized businesses at PayPal. “Merchants need to remember the items that customers abandon and make it easy for them to buy when they return. Sweetening the deal with free shipping, coupons and special discounts is also a great way to encourage online shoppers to complete their purchases.”
Here are the top reasons survey respondents give for abandoning shopping carts:
E-commerce websites grow despite of crisis
Dutch e-commerce websites have grown in the first six months of 2009, despite of the economic crisis. This is shown by research of Multiscope. Not only Bol.com (15%), Neckermann (6%), Otto (7%) and Wehkamp (17%) were able to realize a growth of their reach, but also KPN (10%) and Vodafone (9%) show a strong growth in comparison with 2008.
Consumers more often go online for the purchase of products and services. Motives behind the growth seem to be easy comparison, more choice and more extensive payment- and credit possibilities.
Online shoppers are uniquely loyal
Consumers tend to stick to what they are familiar with when it comes to online shopping. According to the global online shopping report by Nielsen, 60 percent of online shoppers say they buy mostly from the same site, proving that online shoppers are uniquely loyal.
Personal recommendation
According to the report, over one third of online shoppers use a search engine to find an online shop. Also interesting is that one in four relies on word of mouth.
