Subscribe to blog
Categories
Archives
Tags
Posts tagged ‘m-commerce’
The market is ready for Mobile Commerce
Mobile shopping
Consumers are eager to discover mobile shopping possibilities. Independent research sponsored by ATG unveals how and why customers shop with their mobile devices (m-commerce).
The research shows that 14% of consumers already tried to shop online with their mobile phone. However, most of them (11%) found this to be hard. ATG concludes that retailers and manufacturers need to address the bottlenecks in the mobile shopping process in order to boost mobile shopping.
M-Commerce wins ground
Amazon.com is extending its 1-Click checkout experience to mobile customers with the introduction of Amazon Mobile Payments Service. It is optimized for the mobile phone experience, enabling customers to make payments conveniently from any mobile device. There are more mobile payment networks available, like Bango, but with the announcement of Amazon the mobile commerce (m-commerce) market finally seems to win ground.
Retailers contemplating how to sell to the 40 million-plus active users of mobile Internet in the U.S. alone (per researcher Nielsen Mobile) could start their mobile approach by providing shopping info via a mobile device. Recent research from Shop.org found that half of consumers aged 18 to 34 are using their mobile devices to shop offline more efficiently and with better information.
Fast growth in m-commerce sales
Global m-commerce is accelerating in global consumer adoption faster than the pundits anticipated. A nice reflection of this is eBay’s recent announcement regarding its mobile app for the iPhone and its m-commerce site which have generated $380 million in sales so far this year. With the assumption that the current pace continues, the m-commerce channel for eBay will be 5-6% of its total revenue for 2009, achieved without an elaborately defined effort – just an experimental toe dip.
Little in-house development
InternetRetailer.com found that 83.4% of retailers in m-commerce use vendors to build and help maintain their mobile sites and apps. Numerous vendors are building m-commerce sites and apps, but five have emerged as leaders. mPoria, CardinalCommerce, Moonshadow eCommerce, Usablenet and Digby are the players to watch in mobile commerce technology.
