True size Blog » gender http://blog.truesize.nl the next standard in product visualization Thu, 11 Feb 2010 14:33:44 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Women take the lead in online shopping http://blog.truesize.nl/2009-08-18-women-take-the-lead-in-online-shopping http://blog.truesize.nl/2009-08-18-women-take-the-lead-in-online-shopping#comments Tue, 18 Aug 2009 20:23:30 +0000 Niels Hoogendoorn http://blog.truesize.nl/?p=144 Research by Blauw Research for webshop Bol.com has shown that nowadays women account for 51 percent of online buyers where in 1998 nine out of ten online shoppers were male. This shift in gender also influences buying behavior. Internet used to be a male concern, but women have different demands when it comes to e-commerce. Women tend to focus more on product and price orientation. Inspiration and experiences are more important here. The males however, want to choose quicker and therefore require a well-organized shopping process.

The combination of focal points of the different genders is key for today’s webshop development. Special attention for the female approach requires more focus on inspiration and ‘the experience’ during product visualization.

Femaleshopping

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