True size Blog » Visualization

Nexus One in True size

Kelvin Divendal — Tue, 05 Jan 2010 20:58:57 +0000

A few hours ago Google announced its highly anticipated Nexus One. Google showcased a variety of the phone’s features.

Mario Queiroz, Vice President of Google, answered a question about Google only selling the Nexus One in a webstore: “Most consumers like to go into the store to check out a phone. What about the importance of physical retail? Will Nexus One be in T-Mobile stores?” His reply: “We want this to remain pure and simple. Right now it’s online only. Our store is really impressive. We’ll iterate over time.”

However, since online images and specifications might give a false representation of what the Nexus One really looks like, we present to you: the Nexus One in True size.

Click the thumbnail below to compare the Google Phone with your current mobile phone!

Packshot photography

Niels Hoogendoorn — Wed, 09 Sep 2009 12:27:55 +0000

A packshot (or product photograph) is a still or moving image of a product, used to portray the product’s reputation in advertising or other media. It is an important stimulus to sales, with the goal of triggering in-store, on-shelf product recognition. With the rapid growth of e-commerce, packshot photographs have become the digital shelf themselves.

Standard packshot photographs have a neutral white background and ground surface. For most products the front view is the most important and thus the standard. This is especially true with products were user interface or size is important like for example consumer electronics. 3D views and perspective are applied more with decorative products and clothing.

Here are three examples, click them to see their true size:

Women take the lead in online shopping

Niels Hoogendoorn — Tue, 18 Aug 2009 20:23:30 +0000

Research by Blauw Research for webshop Bol.com has shown that nowadays women account for 51 percent of online buyers where in 1998 nine out of ten online shoppers were male. This shift in gender also influences buying behavior. Internet used to be a male concern, but women have different demands when it comes to e-commerce. Women tend to focus more on product and price orientation. Inspiration and experiences are more important here. The males however, want to choose quicker and therefore require a well-organized shopping process.

The combination of focal points of the different genders is key for today’s webshop development. Special attention for the female approach requires more focus on inspiration and ‘the experience’ during product visualization.

Adobe Actual Size for design professionals

Niels Hoogendoorn — Fri, 10 Jul 2009 00:07:29 +0000

A very interesting feature in the Adobe suite is ‘Actual Size’. This function shows the designed material in actual size just like True size does with product images. This is a very useful feature for evaluation of a design. Questions like ‘is the font easy to read?’ or ‘what does the end product look like?’ can be answered without pushing the print button. This is another example of how digital images in true size can improve the experience and ability to value a product (or design).