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Archive for July, 2009
Online shoppers: top reasons for abandoning carts
Online shoppers cite high shipping costs, a desire to comparison shop and a lack of funds as the top reasons they abandon shopping carts, according to a survey by PayPal, which interviewed 553 active online shoppers in the U.S. who had recently abandoned a shopping cart. But the survey shows many eventually return to the web site to buy, or make a purchase in a bricks-and-mortar store.
“Merchants who don’t welcome back abandoners with open arms are leaving hundreds of dollars per shopper on the table,” says Eddie Davis, senior director of services for small and midsized businesses at PayPal. “Merchants need to remember the items that customers abandon and make it easy for them to buy when they return. Sweetening the deal with free shipping, coupons and special discounts is also a great way to encourage online shoppers to complete their purchases.”
Here are the top reasons survey respondents give for abandoning shopping carts:
E-commerce websites grow despite of crisis
Dutch e-commerce websites have grown in the first six months of 2009, despite of the economic crisis. This is shown by research of Multiscope. Not only Bol.com (15%), Neckermann (6%), Otto (7%) and Wehkamp (17%) were able to realize a growth of their reach, but also KPN (10%) and Vodafone (9%) show a strong growth in comparison with 2008.
Consumers more often go online for the purchase of products and services. Motives behind the growth seem to be easy comparison, more choice and more extensive payment- and credit possibilities.
Adobe Actual Size for design professionals
A very interesting feature in the Adobe suite is ‘Actual Size’. This function shows the designed material in actual size just like True size does with product images. This is a very useful feature for evaluation of a design. Questions like ‘is the font easy to read?’ or ‘what does the end product look like?’ can be answered without pushing the print button. This is another example of how digital images in true size can improve the experience and ability to value a product (or design).
