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The market is ready for Mobile Commerce

Nov 2009
25
Mobile shopping

Mobile shopping

Consumers are eager to discover mobile shopping possibilities. Independent research sponsored by ATG unveals how and why customers shop with their mobile devices (m-commerce).

The research shows that 14% of consumers already tried to shop online with their mobile phone. However, most of them (11%) found this to be hard. ATG concludes that retailers and manufacturers need to address the bottlenecks in the mobile shopping process in order to boost mobile shopping.

Nov 25, 2009 by Niels Hoogendoorn Trackback
Tags: , ,
Filed in: Market research, Usability, e-commerce
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