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Packshot photography
A packshot (or product photograph) is a still or moving image of a product, used to portray the product’s reputation in advertising or other media. It is an important stimulus to sales, with the goal of triggering in-store, on-shelf product recognition. With the rapid growth of e-commerce, packshot photographs have become the digital shelf themselves.
Standard packshot photographs have a neutral white background and ground surface. For most products the front view is the most important and thus the standard. This is especially true with products were user interface or size is important like for example consumer electronics. 3D views and perspective are applied more with decorative products and clothing.
Here are three examples, click them to see their true size:
