Women take the lead in online shopping

Research by Blauw Research for webshop Bol.com has shown that nowadays women account for 51 percent of online buyers where in 1998 nine out of ten online shoppers were male. This shift in gender also influences buying behavior. Internet used to be a male concern, but women have different demands when it comes to e-commerce. Women tend to focus more on product and price orientation. Inspiration and experiences are more important here. The males however, want to choose quicker and therefore require a well-organized shopping process.

The combination of focal points of the different genders is key for today’s webshop development. Special attention for the female approach requires more focus on inspiration and ‘the experience’ during product visualization.

Aug 18, 2009 by Niels Hoogendoorn Trackback
Tags: e-commerce, gender, online shopping, usability improvement, webshop
Filed in: Market research, Usability, Visualization, e-commerce
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