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Online shoppers are uniquely loyal

Jun 2009
18

Consumers tend to stick to what they are familiar with when it comes to online shopping. According to the global online shopping report by Nielsen, 60 percent of online shoppers say they buy mostly from the same site, proving that online shoppers are uniquely loyal.

What helps you decide which site to use for shopping online? Same site I buy from regularly

Personal recommendation

According to the report, over one third of online shoppers use a search engine to find an online shop. Also interesting is that one in four relies on word of mouth.

What helps you decide which site to use for shopping online? (Global Average)

Jun 18, 2009 by Niels Hoogendoorn Trackback
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Filed in: Market research, e-commerce
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