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Size comparison using references
Viewing products in true size is a great good. This is one of the main reasons why consumers tend to go to physical shops. A common thought is that size determination is only possible by holding, viewing or touching real, existing products.
However, there are examples of size determination in architecture and product photography. As illustrated above, product photographers use other common products like coins, rulers or pencils to give the viewer an idea of the product’s size.
Architects use scaled models, maquettes or renderings to visualize and test shapes and ideas. In architecture, size comparison is often achieved by placing models of people or cars next to buildings and structures. The above image shows a rendering of The bird’s nest (Beijing, China) designed by Herzog & de Meuron with people as references.
Using references is a simple way to let viewers determine the size of products. An important thing to remember is to always use common reference objects like coins, credit cards and people.
The illustration above shows a rubber ducky without any reference in the first image. The second and third image show how a person as a reference can influence the perception of the size of a product.
