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Dutch consumers spend more online every year
Dutch consumers are buying more and more goods from their home. The spending in the Dutch homeshopping segment increased last year with 14,3% to € 5,46 billion, according to recently published numbers by market researcher Blauw Research.
Last year the total turnover for online consumer spending was € 4,85 billion, a growth of 24% in comparison with 2007. The number of online orders increased with 17% to an average of 5,3 orders per person. This influences the average amount spent per online consumer, which increased with 16% to € 618. Altough the growth is less than in previous years, the market continues to grow with 24%, mainly caused by an increase in the number of orders.
Online consumer spending
As illustrated in the graph below, the share of internet shopping in consumer spending for the total retail segment steadily increases. The share increases about 25% every year from 2,8% in 2005 to 5,7% in 2008.
When we look at the share of internet shopping in the home shopping segment (which also consists of catalog and mail orders) a steady increase can be noticed. The share increases about 10% every year from 68% in 2005 to 89% in 2008.
Frank Sibbel (Blauw Research): “For 2009 we once again expect a large spending increase, despite of the economic crisis and decreasing consumer trust. Consumers will use the web more often for their online purchases and they will spend more money and more often online. In 2009 we expect the online consumer spending to reach € 6 billion.”
